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Priscilla Barolo
Feb 16, 2023
Spokesperson Management: More than you ever wanted to know
In my last blog on media relations I touched on spokespeople, but these little rascals deserve a whole post. This is a rather in-depth...

Priscilla Barolo
Oct 17, 2022
Communications for an IPO
I’ve been holding off on writing a blog post about IPO comms. I mean, it’s not exactly the market for it. Plus, as you’ll see, it’s A LOT...

Priscilla Barolo
Aug 2, 2022
All About Customer Stories
A customer story is among the most valuable assets you can develop as a marketer. So, how do you capture this magic and make the most of it?

Priscilla Barolo
Jul 15, 2022
A step-by-step guide to announcing (pretty much) anything
Ideally a company has a steady drum beat of things to announce throughout the year. Most of this will be delivered to the communications...

Priscilla Barolo
Jun 22, 2022
How to pick your first PR agency or freelancer…and what to reasonably expect from them
You’ve got some traction - customers, investors, partners - it’s all starting to come together. And you think, “The world needs to know...
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