Priscilla Barolo
Spokesperson Management: More than you ever wanted to know
In my last blog on media relations I touched on spokespeople, but these little rascals deserve a whole post. This is a rather in-depth...
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Priscilla Barolo
- Oct 17, 2022
Communications for an IPO
I’ve been holding off on writing a blog post about IPO comms. I mean, it’s not exactly the market for it. Plus, as you’ll see, it’s A LOT...
Priscilla Barolo
- Aug 2, 2022
All About Customer Stories
A customer story is among the most valuable assets you can develop as a marketer. So, how do you capture this magic and make the most of it?
Priscilla Barolo
- Jul 15, 2022
A step-by-step guide to announcing (pretty much) anything
Ideally a company has a steady drum beat of things to announce throughout the year. Most of this will be delivered to the communications...
Priscilla Barolo
- Jun 22, 2022
How to pick your first PR agency or freelancer…and what to reasonably expect from them
You’ve got some traction - customers, investors, partners - it’s all starting to come together. And you think, “The world needs to know...
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