About

What I've done

 

I started my career in non-profit programs and fundraising, and then got my MBA at Santa Clara University and made the transition into tech. 

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I was employee 11,  the first woman, and first marketer at a startup called Zoom. I spent the next decade evolving from an early-stage marketing jill-of-all-trades to a leader, building and running a world-class communications organization for one of the world's most valuable brands. 

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As Head of Communications for Zoom, I led our media relations; social media; content; customer advocacy/storytelling; and executive, internal, and strategic (crisis and corporate event) communications.

I owned the communications strategy through every major milestone and transition of the company during my tenure, including funding rounds, IPO, acquisitions, partnerships, investments, product and campaign launches, executive transitions, re-orgs, COVID-era expansion, and high-profile litigation.

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I now advise technology companies of all stages as they build their communications programs. I also teach a course on communications for Stanford Continuing Studies. I'm based in Carmel, CA.

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How I help

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Here's a few ways I help my clients:

• Building and scaling a communications and brand organization

  • Resources -- agency selection, hiring, team structure, tech stack

  • Strategies for PR, content, social media, advertising, internal comms, and more

  • Creating an organization charter, cadence, calendar, and KPIs

• Providing holistic communications approaches for company milestones, as well as challenging or complex situations

  • Announcing funding rounds and product launches

  • IPO strategy and public-company readiness

  • Crisis communications

  • Re-orgs and executive transitions

• Developing company positioning , messaging, and brand identity

  • Your value, differentiators, services and products; tailoring your messaging by audience

  • Process -- messaging structure, stakeholder engagement